Every single advertisement was designed using specific guidelines. Each element ranging from the colour palette and typography to the images and language, had to allign with each companies existing brand identity.
As each advert ranged drastically in colour and style, it was a challenge making sure they corresponded with the content alongside them and not distract away from the general theme of the magazine. In terms of layout, the inital plan was to display one advert at a time due to the amount of content available.
In some cases, I placed two adverts that correlated in style, parallel to each other. This worked well because it ensured that the adverts were not being overlooked. Instead they grabbed a longer attention span from the reader, causing most to act on the call to actions.