Zedsphere - A cloud solutions distributor for Managed Service Providers and IT Professionals


This 48-page company magazine was created in under 30 days, to be distributed at a networking event and for future marketing purposes. The client requested for this magazine to act as an informative access to the company history and the services they provide. This meant showing a range of product advertisements, industry-related articles, call to actions and entertainment read. 


The IT industry is beaming with websites, logo's and marketing collateral using all shades of blue and green within their branding. As a distributor that sits inbetween it's vendors and consumers, Zedsphere's approach is to make IT exciting, sassy and chic. 

Their signature magenta pink is used heavily on the front and back cover of the magazine to make an inital eye-catching statement. It's also used throughout the magazine to bind key headings and texts, and maintain the overall theme.


ZED Magazine is packed with a variety of articles, advice columns and interviews to keep all readers entertained. 


All articles are spread over a minimum of 2 pages. A challenge was fitting all of the texts on each page to make it seem like less to read, without the need to re-write. 


I strategically selected and laid out all images in a manner that compliments the vibe of what the article is about. I also added a background colour or image to one side of a 2-page article and used white space to divide the sections.


Every single advertisement was designed using specific guidelines. Each element ranging from the colour palette and typography to the images and language, had to allign with each companies existing brand identity.


As each advert ranged drastically in colour and style, it was a challenge making sure they corresponded with the content alongside them and not distract away from the general theme of the magazine. In terms of layout, the inital plan was to display one advert at a time due to the amount of content available.


In some cases, I placed two adverts that correlated in style, parallel to each other. This worked well because it ensured that the adverts were not being overlooked. Instead they grabbed a longer attention span from the reader, causing most to act on the call to actions.