May's Thai Kitchen is a small, family-run Thai restaurant situated in a Liverpool neighbourhood, outside the city centre.
After observing their current branding, table service, location and customer demographic, I envisioned May's Thai Kitchen to be a super casual, quick local stop for authentic and affordable Thai meals to eat in and takeaway. I wanted their overall image to be feminine and personal as the restaurant is named after the Owners' young daughter.
THE NEW LOGO
The chopsticks and wooden bowl (which can easily be perceived as half a coconut shell) creates a 'homely' vibe that subtly highlights the Thai street food culture. The contrast between the layers of brown from the bowl and the red wedge adds more depth and dimension to the design. The flowers are the silhouette of an actual May flower - otherwise known as 'Trailing arbutus'. The two orange flowers are symbolic of the Owners; the red flower is symbolic of May.
The main purpose of this flyer is to boost their takeaway service. The underlying purpose is to create more brand awareness among their local competition. The ratio of colours along with the asymmetrical layout of the texts creates a fun and laid-back vibe. Using a light grey behind black text for the back of the flyer tones it down just enough to attract focus to the menu on offer.
Inspired by the promotional flyer - both designs go hand in hand. The ratio of white space and the two colour blocks tone down both sides of the business card, whilst a thin, dotted border adds fine details and subtly blocks in the key information.
FOOD & DRINKS MENU
This menu is best presented as a double-sided A4 due to the limited number of food and beverages currently available.
Trying to avoid filling the entire background with graphics to make the menu seem like it has a lot more items than it does. Another challenge was trying to display the food images in an appetizing way.
I used a border to separate each food category, which allowed me more freedom with the layout. I emphasized the main sections such as 'Main Dishes' and 'Drinks' by highlighting the box grey. For the food images, I used the silhouette of the logo as inspiration. Plenty of white space kept the menu less crowded and accentuated every design element.