FLAT 11 GALLERY

2019

CLIENT 

Flat 11 Gallery - An online Art gallery focused on providing affordable and original downloadable prints and Limited Edition canvas paintings.

VISION

Black. White. Simple.

THE NEW LOGO

Surprisingly, the overall shape of this design was inspired by the silhouette of the key to my flat - slightly altered. The word 'FLAT' leaning sideways against the '11'  is almost as if it's looking up, allowing the number 11 to stand tall and shadow everything below it, therefore giving a vibe of dominance. The sharp edges and use of black makes this logo appear bold and unique.

BUSINESS CARD

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The simplicity of this design of this business card stays true to the vision of this brand identity. Splitting the front cover in black  balances the amount of white space to the text, whilst adding more edge to the original logo design.

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